The On Houston Street initiative thanks everyone who participated, sponsored, and joined us in making the 2025 Holidays on Houston Street unforgettable. We’re already looking ahead to 2026 as we begin planning the fourth annual Holidays on Houston Street, building on this year’s incredible momentum.
We can’t wait to welcome you back for 2026, and be sure to join us for Stars & Stripes on Houston Street as we kick off the celebration of America’s 250th Independence Day!
Buy Local this Holiday Season!
Celebrate the spirit of the season by supporting the small businesses that make our community shine. Buy Local makes it easy, offering simple tools, resources, and ways to champion your favorite mom and pop shops.
This holiday, join us in spotlighting the owners, makers, and employees who keep our local businesses thriving. Shop small, spread cheer, and support local!
SATX 5K
Presented by Holidays on Houston St. 2026
Join us for the SATX 5K, presented by Holidays on Houston Street, as we kick off Marathon Weekend with the second annual SATX Marathon. More details coming soon!
A Taste of Holidays on Houston St.
Returning for its fourth year, Taste of Holidays on Houston Street is quickly becoming a beloved holiday tradition—inviting guests to dine beneath the twinkling glow of the Houston Street tree canopy. Stay tuned as we begin planning the 2026 Taste of Holidays on Houston Street.
A signature event of Holidays on Houston Street, the Market Experience delivers a full weekend of holiday cheer—featuring live performers, family-friendly activities, and shopping from some of San Antonio’s best local artisans. Get ready as we begin planning the 2026 Market Experience!
Holidays on Houston Street - Market Experience
Holiday Highlights
Take a look at highlights from this year’s Holidays on Houston Street Market Experience, captured by our photography sponsor, Office Furniture Liquidations, your trusted source for commercial-grade furniture and project decommissions for office, retail, and restaurant spaces.
The Holidays on Houston Street Silver Bells Sponsors play a pivotal role in bringing this cherished holiday tradition to life. Their generosity supports some of the more intricate and high-impact elements of the initiative, from immersive activations to signature experiences that illuminate and elevate the Houston Street corridor.
A big thank-you to our generous sponsors whose support helps make Holidays on Houston Street 2025 truly magical. This celebration wouldn’t sparkle the same without their commitment to our downtown community.
We extend our sincere thanks to our Mistletoe Sponsors for their valued contribution to Holidays on Houston Street 2025. Their partnership plays a key role in making the season bright in downtown San Antonio.
Want to be part of the magic? Become a sponsor of this year’s Holidays on Houston Street!
Holidays on Houston Street is just the beginning! All season long, downtown San Antonio shines with festive cheer. Explore our partners’ holiday events happening in and around downtown and discover even more ways to celebrate the magic of the season.
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Skate the City – Holidays at Hemisfair
Friday, November 28 – January 3
Standard Hours:
- Mondays–Closed -
- Tuesdays-Fridays: 5–9 PM -
- Saturdays: 12 – 9 PM -
- Sundays: 12 – 9 PM -
Holiday & School Break Hours:
- December 19–23, 26–30: 12 – 9 PM -
- December 24 & 25: Closed -
- December 31 & Jan 1: 12 – 9 PM -
New resources are on the way! As we approach the 2026 dates, updated graphics and promotional marketing materials will become available.
2024 Holidays on Houston St. By the Numbers
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200 Minutes
Avg. Dwell Time
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565k+
Total Visitation
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687M
News Reach
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$4M+
Advertising Value Equivalency (AVE)
Planning for the 2026 Holidays on Houston Street is currently underway, with all signature events in development. Stay tuned as we roll out new and exciting sponsorship benefits designed to maximize recognition and visibility for your organization or business.
If you’re interested in a custom-tailored sponsorship package, please contact us at info@onhoustonstreet.com.
