Holidays on Houston Street Returns in 2025
Friday, December 5th - Sunday, December 14th, 2025
This year’s celebration is bigger, brighter, and more immersive than ever! Enjoy a full week of festive experiences leading up to the Holiday Market Weekend, December 12–14. From special events and dazzling décor to magical moments designed for all ages, downtown comes alive with holiday cheer you won’t want to miss.
SATX 5K
Presented by Holidays on Houston St. 2025
Friday, December 5, 2025
A brand-new highlight of the holiday season, the San Antonio Marathon will bring an exciting experience for runners and enthusiasts to kick off marathon weekend. This year, the annual Holidays on Houston Street 5K and Fun Run will make way for the SATX 5K Presented by Holidays on Houston Street. Full details and registration are available below.
A Taste of Holidays on Houston Street
Returning for its third year, join fellow diners on Houston Street, between Navarro and North St. Mary’s streets, for a unique culinary experience. This special evening invites residents and visitors to dine and celebrate beneath the sparkling enhanced holiday lights of historic Houston Street, right in the heart of downtown San Antonio.
Saturday, December 6, 2025
Holidays on Houston Street
Market Weekend
Friday, December 12 - Sunday, December 14, 2025
Get ready for a magical weekend filled with non-stop holiday fun in the heart of downtown San Antonio! From Friday through Sunday, visitors and residents alike can stroll through the Holidays on Houston Street - Market, where the sights, sounds, and flavors of the season come alive. Discover more than 50 unique vendors offering a carefully curated selection of holiday treasures, from artisan crafts and locally made clothing to candles, sweet treats, and one-of-a-kind gifts.
Interested in participating in this year’s market?
Holidays on Houston Street is just the beginning! All season long, downtown San Antonio shines with festive cheer. Explore our partners’ holiday events happening in and around downtown and discover even more ways to celebrate the magic of the season.
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2025 Ford Holiday River Parade!
Friday, November 28, 2025 6:00 PM
The 44th Annual Ford Holiday River Parade is a cherished San Antonio tradition that brings joy and festivity to the San Antonio River Walk. This year’s theme is Merry Movie Magic, so be ready to see floats dedicated to the holiday season's most iconic films.
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H-E-B Christmas Tree Lighting
Date and Time: TBD
H-E-B invites you and your family to kick off the season at the 2025 H-E-B Tree Lighting in Travis Park. With a little help from a very jolly guest, the switch will be flipped to light the sparkling tree and officially welcome the holidays to downtown San Antonio.
2024 Holidays on Houston St. By the Numbers
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200 Minutes
Avg. Dwell Time
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565k+
Total Visitation
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687M
News Reach
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$4M+
Advertising Value Equivalency (AVE)
The 2025 sponsorship tiers and benefits are now available, offering the perfect opportunity for brands and organizations to invest in the future of downtown San Antonio. Sponsorship not only showcases your brand to the leaders, influencers, and visionaries shaping what’s next, it also aligns you with a legacy event destined to span generations. With downtown entering a transformative era, there’s never been a better time to get involved and make your mark.
