Holidays on Houston Street is right around the corner, bringing two weeks of festive fun and enchantment to downtown San Antonio! Your favorite events return, along with an expanded Market Experience spanning two full weekends, giving you more time to shop, explore, and soak in the holiday magic in the heart of the city.
The holiday magic begins Thursday, December 3, 2026!
Buy Local this Holiday Season!
Celebrate the spirit of the season by supporting the small businesses that make our community shine. Buy Local makes it easy, offering simple tools, resources, and ways to champion your favorite mom and pop shops.
This holiday, join us in spotlighting the owners, makers, and employees who keep our local businesses thriving. Shop small, spread cheer, and support local!
SATX 5K
Presented by Holidays on Houston St. 2026
Join us for the SATX 5K, presented by Holidays on Houston Street, as we kick off Marathon Weekend with the second annual SATX Marathon. More details coming soon!
A Taste of Holidays on Houston St.
Returning for its fourth year, Taste of Holidays on Houston Street is quickly becoming a beloved holiday tradition, inviting guests to dine beneath the twinkling glow of the Houston Street tree canopy. Stay tuned as we begin planning the 2026 Taste of Holidays on Houston Street.
Holidays on Houston Street - Market Experience
A signature event of Holidays on Houston Street, the Market Experience delivers two full weekends of holiday cheer, featuring live performers, family-friendly activities, and shopping from some of San Antonio’s best local artisans. Be part of this year’s Holidays on Houston Street Market Experience!
Weekend One: December 4–6, 2026 | Weekend Two: December 18–20, 2026
Apply below to join us as a vendor.
Holiday Highlights
Take a look at highlights from this year’s Holidays on Houston Street Market Experience, captured by our photography sponsor, Office Furniture Liquidations, your trusted source for commercial-grade furniture and project decommissions for office, retail, and restaurant spaces.
Holidays on Houston Street is just the beginning! All season long, downtown San Antonio shines with festive cheer. Explore our partners’ holiday events happening in and around downtown and discover even more ways to celebrate the magic of the season.
New resources are on the way! As we approach the 2026 dates, updated graphics and promotional marketing materials will become available.
Planning for the 2026 Holidays on Houston Street is currently underway, with all signature events in development. Stay tuned as we roll out new and exciting sponsorship benefits designed to maximize recognition and visibility for your organization or business.
If you’re interested in a custom-tailored sponsorship package, please contact us at info@onhoustonstreet.com.
Be a Part of the Tradition
