Stars & Stripes on Houston Street Logo
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Stars & Stripes on Houston Street Returns in 2026 to Celebrate America’s 250th Birthday

This year, Stars & Stripes raises the bar with two all new experiences set to take over Downtown San Antonio this July 4th.

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The celebration kicks off with the inaugural Stars & Stripes Downtown 5K, racing down Houston Street through the heart of the city and finishing strong at Civic Park. From there, the momentum continues with a post-race celebration that leads directly into the Stars & Stripes Parade, bringing Houston Street to life with patriotic energy, followed by the debut of the Stars & Stripes Music & Food Fest, a high-energy showcase of live music, local flavor, and everything that makes summer in America worth celebrating.

As the night builds, the festival culminates in a dazzling fireworks spectacular, marking the first ever July 4th fireworks show at Civic Park.

One day. One downtown. An all out celebration for America’s 250th!

Army Day parade on Houston Street in San Antonio, 1939
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Stars & Stripes on Houston Street Parade Banner

Stars & Stripes on Houston Street was named one of the top Fourth of July destinations in 2025 by Today on NBC!

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  • Several American icons marching in the 2024 Stars & Stripes on Houston Street parade on blue overlay

    Stars & Stripes on Houston Street Parade

    Thank you to everyone who participated in the 2025 Stars & Stripes on Houston Street Parade. We’re already looking ahead to next year as we continue to elevate this celebration and build even more meaningful and memorable downtown traditions.

2025 VIP Recap

In 2025, Centro San Antonio introduced a sold-out VIP experience atop the iconic Majestic Theatre marquee, offering guests a one-of-a-kind vantage point to take in the parade. This unique location, rarely open to the public, provided an unforgettable view of the festivities. Looking ahead to 2026, we’re excited to expand and offer even more exclusive opportunities. Thank you to everyone who joined us, we can’t wait to see you next year!

Young boy at 2024 Stars & Stripes on Houston Street watch party.
The Majestic Theatre marquee

Each year, Stars & Stripes on Houston Street proudly honors the extraordinary bravery of our nation’s Medal of Honor recipients. Throughout Houston Street, more than 70 commemorative pole banners, an initiative led by Centro, pays tribute to both living and fallen recipients, celebrating their unmatched valor, patriotism, and sacrifice.

Discover more about the Congressional Medal of Honor Society and the heroes they honor at the link below.

Stars & Stripes Banner Tribute to American Heroes

Lamppost banner honoring Medal of Honor recipient
A person installing lamppost banner honoring Medal of Honor recipients
Lamppost banner honoring Medal of Honor recipients
Learn More
Learn More

2025 Stars & Stripes by the Numbers

  • 215 Minutes

    Avg. Dwell Time

  • 6k+

    Visits to Houston St.

  • 209M

    News Reach

  • $1.2M

    Advertising Value Equivalency (AVE)