Stars & Stripes on Houston Street Returns in 2026 to Celebrate America’s 250th Birthday
Entering its third year in 2026, Stars & Stripes on Houston Street is ready to make downtown San Antonio sparkle in red, white, and blue as we celebrate America’s 250th birthday!
Get ready San Antonio, this milestone year promises to be our biggest celebration yet!
Be a Part of the Tradition
Stay tuned for exciting new opportunities to be part of this growing tradition. New sponsorship tiers and benefits are coming soon, designed to deepen your impact, elevate your brand, and stand alongside us in shaping a more vibrant downtown together.
Stars & Stripes on Houston Street was named one of the top Fourth of July destinations in 2025 by Today on NBC!
2025 VIP Recap
In 2025, Centro San Antonio introduced a sold-out VIP experience atop the iconic Majestic Theatre marquee, offering guests a one-of-a-kind vantage point to take in the parade. This unique location, rarely open to the public, provided an unforgettable view of the festivities. Looking ahead to 2026, we’re excited to expand and offer even more exclusive opportunities. Thank you to everyone who joined us, we can’t wait to see you next year!
Each year, Stars & Stripes on Houston Street proudly honors the extraordinary bravery of our nation’s Medal of Honor recipients. Throughout Houston Street, more than 70 commemorative pole banners, an initiative led by Centro, pays tribute to both living and fallen recipients, celebrating their unmatched valor, patriotism, and sacrifice.
Discover more about the Congressional Medal of Honor Society and the heroes they honor at the link below.
Stars & Stripes Banner Tribute to American Heroes
2025 Stars & Stripes by the Numbers
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215 Minutes
Avg. Dwell Time
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114k
Visits to Houston St.
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209M
News Reach
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$1.2M
Advertising Value Equivalency (AVE)
Want to Be Part of the 2026 Stars & Stripes Parade?
The Stars & Stripes on Houston Street Parade is quickly becoming one of San Antonio’s most beloved Fourth of July traditions. Stay tuned for the 2026 application and don’t miss your chance to showcase your organization or business’s patriotic pride as we march down historic Houston Street!
