Stars & Stripes on Houston Street Returns in 2026 to Celebrate America’s 250th Birthday
This July 4th, Downtown San Antonio comes alive with all-new experiences and a full day of celebration.
One day. One downtown. An all out celebration for America’s 250th!
Presented by
Stars & Stripes on Houston Street proudly thanks our sponsors for helping bring this unforgettable July 4th celebration to life in the heart of Downtown San Antonio.
Stars & Stripes on Houston Street was named one of the top Fourth of July destinations in 2025 by Today on NBC!
Stars & Stripes on Houston Street
Independence Day Parade
This year’s Stars & Stripes on Houston Street Parade is back, and ready for the national spotlight.
Kick off a full day of Independence Day celebration by getting your organization involved in one of Downtown San Antonio’s newest and most exciting traditions. This year’s parade will be featured as part of a national broadcast across the ABC network, showcasing Fourth of July celebrations happening across the country.
Step into the spotlight. Represent your organization. Celebrate America’s 250th.
Stars & Stripes 2026 Vendor Applications Now Open
Be part of history at the first-ever Stars & Stripes Food & Music Festival at Civic Park at Hemisfair on Saturday, July 4, 2026!
As Downtown San Antonio comes alive for an all-out Fourth of July celebration, we’re inviting local food, retail, artisan, and community vendors to apply for this exciting new festival experience in the heart of the city.
Vendor applications are now open for:
Food Vendors
Snack & Beverage Vendors
Retail Vendors
Artisan & Marketplace Vendors
Sponsors & Community Booths
Vendor categories, pricing, operational details, and participation requirements are available within the application.
View the full schedule of events below.
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Stars & Stripes Downtown 5K
July 4, 2026
Start Time | 8:30 AM
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Independence Day Parade
July 4, 2026
Start Time | 10:00 AM
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Music & Food Fest
July 4, 2026
Start Time | 10:00 AM
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Downtown Spectacular
July 4, 2026
Start Time | 9:00 PM
Each year, Stars & Stripes on Houston Street proudly honors the extraordinary bravery of our nation’s Medal of Honor recipients. Throughout Houston Street, more than 70 commemorative pole banners, an initiative led by Centro, pays tribute to both living and fallen recipients, celebrating their unmatched valor, patriotism, and sacrifice.
Discover more about the Congressional Medal of Honor Society and the heroes they honor at the link below.
Stars & Stripes Banner Tribute to American Heroes
2025 Stars & Stripes by the Numbers
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215 Minutes
Avg. Dwell Time
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33,495
Visits at Civic Park for similar events
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209M
News Reach
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$1.2M
Advertising Value Equivalency (AVE)